Blog (July 2016)

Tools and data provided by Google Analytics make sense only if you, as a store owner, know which reports should be analyzed, how to access them and how to interpret the results. Most importantly, you should track where your customers visit your shop from, which sales channels are used the most and how your customers behave while browsing your store.

IAI Scanner now facilitates yet another order handling process – packing. Simply scan an order number, then start scanning the codes of products while you pack them. After you are done, all scanned products will be appropriately marked as ''packed'' in the IdoSell Shop administration panel.

WMS, namely Warehouse Management System for online stores with the order-shipping verification process support, has been developed with the ability to restrict order dispatch before its verification.

In addition to the support for individual rebates at point of sale terminals, IAI POS now also supports discount cards and codes. Thanks to IAI POS 5.3, your customers can make use of their discount cards and codes seamlessly both online and offline, in your brick and mortar stores.

Facebook Product Ads let you efficiently present your products on Facebook, and thanks to the Meta Pixel Code installed in your shop, the advertisements will be tailored to the right audience. Once an offer is generated, potential returning customers will start seeing targeted ads on Facebook, which are based on their purchase history in your shop.

In order to streamline the management of integrated snippets and CPA programs, we have enabled them to be grouped into campaigns, which means enabling multiple scripts can now be done with a single click. Now, not only single scripts but entire campaigns can be imported and exported which makes sharing them between multiple sites and shops much easier.