Good ranking in search results is not a secret, magic knowledge. It's accurate structure and a few basic techniques (well-used). These may be quite obvious, but 90% of stores (and other websites) lose precious positions. Along with Traffic Trends, our SEO partner, we prepared a special manual - "SEO Basics".
You can read it on SEO \ SEO Manual page.
If you would like to learn more about SEO, you can familiarize yourself with following pages: